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Regulation & Policy

OVERVIEW OF THE NIGERIAN CONTENT DEVELOPMENT AND ENFORCEMENT BILL – APRIL 2020

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The Nigerian Content Development and Enforcement Bill (“The Bill”) seeks to promote indigenous participation in key sectors of the economy (Information and Communications Technology (ICT), Mining, Construction, Oil and Gas and Power.

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SEPTEMBER NEWSLETTER–APCON: POWER TO REGULATE ONLINE ADVERTISING IN NIGERIA – SEPTEMBER 2019

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Online advertising involves the delivery of advertorial contents to Internet/online users via web, e-mail, ad-supported software and Internet-enabled smartphones. This mode of advertising differs majorly from terrestrial or offline advertising in that its reach is not limited by space or time – everyone across the world with access to the internet could be a recipient. Apart from its expansive reach, online advertising has become increasingly important to business owners and service providers across the world because in comparison to offline advertising; it is cheaper and more cost-efficient, it offers measurability (the advertisers ability to keep empirical data of the reach and impact of the campaigns) and delivers an unmatched  speed of dissemination…